Earlier today I read this message from Chris Smith about Facebook’s plans to roll out one-to-one email capability for Facebook Fan Pages.

“Just Announced via Mari Smith: Facebook will begin to allow one to one messages to be sent from a Facebook Business Page to anyone who Likes the page. So for example, if you have 1,000 fans you could technically now email them via Facebook. This is monumental in my opinion as most people did not Like Pages knowing they would get messages from them, even one to one messages. Will this cause a mass unliking of Pages that suck? You betcha! Could even cause anyone on the fence to completely leave Facebook all together. I know their are Pages I liked years ago that if I now started getting emails from them I would be very upset. How do you all feel about this it literally just broke?”

So what this means is that you can now connect with your Fans via email, which is great news for Facebook Page Admins who are also good at marketing because it provides another way to connect with your fans.

But, it’s also a Kamakazi (Crash & Burn) Marketing Tool for some admins who will think it’s a great idea to start spamming fans with poorly thought out email notifications.

Used the right way this is great news, but placed into the wrong hands or misused it could dissolve your fan base very quickly.

TIP:  Think! How would you feel about receiving emails from your Fan Pages and when would you feel that an email is appropriate?

Like I said this is great news but be warned…there is a right way and a wrong way to approach this latest Facebook update.

I’d love to hear your thoughts about this?